Interface Design

• Simplicity - Keep the layout minimal and spacious 
• Space - Give modules space, images need room to breathe, create space but keep flow
• Structure the page based on importance
• Careful placement - Draw attention to the right things
• Consistency - Continue a similar layout throughout the whole website, create patterns in layout, design and language 
• Strategically use colour and texture - Use contrasting colours, or a simple bright colour against a plain background to draw attention 
• Don't be afraid to go big and bold with lettering and images 
• Consider fonts, size, placement, colour

I prefer the minimal look or 'less is more' style on webpages.

A simple but interesting/intriguing homepage would hopefully lead the viewer to want to see more, continuing to look at the rest of the website. 

I like the way the creators of this website have used a
simple colour palette that really stands out. The black background really gives impact and draws attention to the pinks and greens of the flower. I like how the soft pink is continued throughout the page and creates a sort of flow. The use of large white font over the black background is simple but effective. The different sizes of font creates hierarchy and clarity. The simple modules are appealing as they aren't too busy and distracting.

Including too many colours and textures is distracting and can take the viewers attention away from other important points you may have been trying to show. Use colour, contrast, light and texture to your advantage.